Overview: Smiths City alongside Domestic & General was looking for marketing material to market and communicate the value of their new warranty product to buyers in-store.

Problem: With no in-house creative resources available and outdated assets, Smiths City wanted new marketing material quickly for the new warranty product launch.

Solution: I created three posters and a price ticket display to promote the product within different areas of the store (white goods, television and kitchen appliances). Designs adhered to Smiths City’s brand guidelines and maintained typography, spacing and text positioning, images that were attractive, and looked credible.

Result: The design was well received by Smiths City, printed in house and distributed across 25 stores nationwide.