Hi, I’m Paterla

I am a former marketing coordinator turned UX designer located in Melbourne, Australia.

After several years in marketing, I found myself needing a change to take my experience of what I know about acquiring and retaining customers to the next level, and dig deeper into why people do the things they do and how I can better help improve their everyday problems. 

UX appealed to me because it embodies many elements of marketing including empathy, understanding the frustrations, needs and motivations of target users. My desire to help people has not changed. I intend to leverage my prior experience in marketing to bring a level of empathy and attention to detail that’s critical to making intuitive user experiences.

When I’m not designing…

• I am cuddling with my Shiba Inu puppy named Mushu. His a little fisty red dragon (Mulan Disney movie reference)

• I am obsessed with Korean food. Seriously, there's no better combo than fried chicken and beer!

• I am all about that plant life. Yes, that's right bringing plants home to die.

• I am playing Pokemon Arceus Legends — trying to catch them all!

You can find me on LinkedIn.